partners

Patricia Cerqueira Reis

Executive director

PhD in Communication from USP and Master in Communication from UFRJ.
Specialist in Public Policy Analysis from the Institute of Economics at UFRJ, in Big Data Applied to theMarketingfrom ESPM and in Information Systems from UFF.
Researcher and professor of undergraduate, graduate and distance learning at ESPM.
Professional with more than 25 years of experience in brand communication planning and management, public policy analysis, territorial marketing and city brands.

Director of Research and Insights

PhD in Communication, Master in Anthropology (both from UFRJ)
Executive Director of Kognitiva - Intelligence, Culture and Business.
Retired professor at UFRJ. Undergraduate Academic Director at ESPM/Rio (2004/2013)
Extensive experience in qualitative research, with training in social sciences and specialization in anthropology.

PhD in Management from PUC-Rio.
Master in Management by IBMEC.
Specialist in Public Policies for Equality in Latin America – Latin American Council of Social Sciences (CLACSO).
Post-doctorate within the framework of the “ShareForest” project funded by the Foundation for Science and Technology of Portugal (FCT), at the Center for Applied Research in Management and Economics (CARME) of the Polytechnic Institute of Leiria.
Researcher in the area of strategy with an emphasis on entrepreneurship and innovation.
Professor of Management in Masters and Degrees at the Polytechnic Institute of Leiria, Portugal.
Specialist in project management (MBA, PMP, Project Dpro) with more than 15 years of experience in several economic sectors, including public and private companies and social organizations.
Member since 2018 of the European Council for Small Businesses and Entrepreneurship (ECSB).
Member since 2020 of the European Anti-Poverty Network (EAPN Portugal).
Member since 2021 of DEAL (Doughnut Economics Action Lab).
Chairman of the board of the Óbidos Social Innovation Hub.

Expert with Sommeliere Training and German Wine Consulting by the Deutsche Wein Intitut in Germany
Postgraduate in Pedagogy applied to Gastronomy by VHS in Frankfurt - Germany
Postgraduate in MKT of Food and Beverage (Foods & Beverage) by Hotel & Gastro Union in Switzerland
Specialist With Technical Training in Patisserie / Maitre Chocolaterie by Ecole Ritz Escoffier in Paris
Specialist with Industrial Training in the Manufacture of Chocolates, Fillings and Dredged Foods by Ital
Graduate in Marketing with Executive MBA from IBMEC
Expertise with more than 16 years in service and product development for the sectors of gastronomy, hospitality, retail, fashion, education, events and gastronomic tourism.
Creator of the Be Cacau brand, with the mission of valuing the development of products from cocoa of origin, contributing to the marketing of territoriality and improvement of the cocoa production chain in Brazil.
Owner of Atelier Mirian Rocha Chocolaterie, for consultancy, mentoring and development of exclusive lines.
Professional with experience in advertising agencies and as a product manager for over 12 years working in Germany