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Patricia Cerqueira Reis

Executive director

  • PhD in Communication from USP and Master in Communication from UFRJ.

  • Specialist in Public Policy Analysis from the Institute of Economics at UFRJ, in Big Data Applied to theMarketingfrom ESPM and in Information Systems from UFF.

  • Researcher and professor of undergraduate, graduate and distance learning at ESPM. 

  • Professional with more than 25 years of experience in brand communication planning and management, public policy analysis, territorial marketing and city brands.

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Carlos Alberto Messeder

Director of Research and Insights

  • PhD in Communication, Master in Anthropology (both from UFRJ)

  • Executive Director of Kognitiva - Intelligence, Culture and Business.

  • Retired professor at UFRJ. Undergraduate Academic Director at ESPM/Rio (2004/2013)

  • Extensive experience in qualitative research, with training in social sciences and specialization in anthropology.

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Territorial Marketing creates, encourages, provides and streamlines planning aimed at the territory and products and services originating from the place. With the aim of boosting a region, territorial marketing plays an important role in attracting more tourists, qualifying the population and fostering local economic growth, transforming the places where its guidelines are implemented.

In our social networks you will find information, news and curiosities about territorial marketing and place brands.

Follow us there!

  • Instagram
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  • LinkedIn
  • YouTube
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