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Patricia Cerqueira Reis

Executive director

  • PhD in Communication from USP and Master in Communication from UFRJ.

  • Specialist in Public Policy Analysis from the Institute of Economics at UFRJ, in Big Data Applied to theMarketingfrom ESPM and in Information Systems from UFF.

  • Researcher and professor of undergraduate, graduate and distance learning at ESPM. 

  • Professional with more than 25 years of experience in brand communication planning and management, public policy analysis, territorial marketing and city brands.

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Carlos Alberto Messeder

Director of Research and Insights

  • PhD in Communication, Master in Anthropology (both from UFRJ)

  • Executive Director of Kognitiva - Intelligence, Culture and Business.

  • Retired professor at UFRJ. Undergraduate Academic Director at ESPM/Rio (2004/2013)

  • Extensive experience in qualitative research, with training in social sciences and specialization in anthropology.

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