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Sharing Knowledge

Here we make available books and articles authored by our team that deal withterritorial marketingand placemarks in different contexts.

Our Methodology: Lugar Brand Compound

Books:

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Book chapter:

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Rio de Janeiro, the hallmark of a creative city

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From the Olympic City to the City of Fear

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Communication of Landmarks

Gay-friendly in Rio's brand identity

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Digital Public TV

The city beyond samba and football.

The city beyond samba and football.

Articles published in journals:

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Marca Rio, a brand beyond the city

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The communication strategies of the Rio brand in high visibility events

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Look what a beautiful thing

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